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Lee Returns E-commerce to Barkley (AdWeek)

Tue, 05 Jan 2010 17:40:46 +0000

Lee Jeans has shifted its e-commerce business — which consists mainly of efforts on its Lee.com venue — back to independent Kansas City, Mo.-based shop Barkley. There was no review.

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Lee Returns E-commerce to Barkley (AdWeek)

MasterCard Says Blue Jeans are ‘Priceless’ (AdWeek)

Tue, 30 Jun 2009 01:29:15 +0000

NEW YORK MasterCard and McCann Erickson invoke denim-clad pop-culture icons in a summer campaign tagged, “Break in your jeans.”

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MasterCard Says Blue Jeans are ‘Priceless’ (AdWeek)

Levi’s 501 Takes Taxis in NYC (AdWeek)

Tue, 16 Dec 2008 15:33:58 +0000

NEW YORK Two months after the release of the “Unbutton your beast” viral campaign, Levi Strauss has debuted yet another in-your-face effort. Four hundred taxi cabs whizzing through the streets of New York have started carrying media displays for Levi’s 501 jeans.

More here: Levi’s 501 Takes Taxis in NYC (AdWeek)