Lee Jeans has shifted its e-commerce business — which consists mainly of efforts on its Lee.com venue — back to independent Kansas City, Mo.-based shop Barkley. There was no review.
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Lee Returns E-commerce to Barkley (AdWeek)
Hollywood starlets have turned up the heat on single-shoulder gowns and baggy “boyfriend jeans,” but more importantly, they gave five key jewelry trends–bangles, cocktail rings, cuffs, hoop earrings and drop earrings–lots of free PR, all year long.
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Star style in 2009 (National Jeweler)
NEW YORK MasterCard and McCann Erickson invoke denim-clad pop-culture icons in a summer campaign tagged, “Break in your jeans.”
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MasterCard Says Blue Jeans are ‘Priceless’ (AdWeek)
David Ortiz, who for six years was the life of the party in Boston, walks out of the shower and doesn’t utter a word.He reaches into his locker. Puts on his black Ed Hardy shirt and blue jeans. Fiddles with his iPod headset. And for the first time, looks around the Red Sox visiting clubhouse at the Detroit Tigers’ Comerica Park.
Continue here: Boston’s defiant David Ortiz: ‘Trust me, I am not finished’ (USA Today)
MINNEAPOLIS Olson has been hired by iconic apparel firm Lee Jeans as lead interactive agency for the brand. The Minneapolis-based independent in April will launch a revamped version of the client’s Web site.
NEW YORK Two months after the release of the “Unbutton your beast” viral campaign, Levi Strauss has debuted yet another in-your-face effort. Four hundred taxi cabs whizzing through the streets of New York have started carrying media displays for Levi’s 501 jeans.
More here: Levi’s 501 Takes Taxis in NYC (AdWeek)