Dockers is on a mission to make khakis cool again. The brand, a unit of jeans maker Levi Strauss & Co., launched a campaign today (Tuesday), touting khakis as must-have work apparel of American men.
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Dockers Brings Back Khakis (BrandWeek)
Diesel, the jeans company, has hired a new head marketer after leaving the post vacant for eight months. David Ireland, a former evp and co-founder of the Overamerica Media Group , joined Diesel as vp-marketing this month. Ireland will report directly to CEO Steve Birkhold.
Continue here: Diesel Hires Head Marketer (BrandWeek)
MasterCard and McCann Erickson invoke denim-clad pop-culture icons in a summer campaign tagged, “Break in your jeans.” The push touts an opportunity for consumers to win free trips for themselves and friends , plus a new pair of jeans to break in along the way.
More here: MasterCard’s Summer Promo Touts ‘Priceless’ Jeans (BrandWeek)
Stacy London is not just telling people what not to wear anymore. Instead, in her new role as spokesperson for Lee, London will be encouraging consumers to don a pair of Lee’s Riders jeans.
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Riders Jeans Gets Stacy London to Saddle Up (BrandWeek)
Olson has been hired by iconic apparel firm Lee Jeans as lead interactive agency for the brand. The Minneapolis-based independent in April will launch a revamped version of the client’s Web site.
Two months after the release of the “Unbutton Your Beast” viral campaign, Levi Strauss & Co. has debuted yet another in-your-face effort. Four hundred taxicabs whizzing through the streets of the Big Apple have started carrying outdoor media displays for Levi’s 501 jeans.
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Levi Unbuttons Another 501 Effort (BrandWeek)