On a recent Sunday morning in downtown Petaluma, 34-year old Geoff Kruth sits sipping a coffee and looking relaxed in a simple blue T-shirt and jeans.
MasterCard and McCann Erickson invoke denim-clad pop-culture icons in a summer campaign tagged, “Break in your jeans.” The push touts an opportunity for consumers to win free trips for themselves and friends , plus a new pair of jeans to break in along the way.
More here: MasterCard’s Summer Promo Touts ‘Priceless’ Jeans (BrandWeek)
NEW YORK MasterCard and McCann Erickson invoke denim-clad pop-culture icons in a summer campaign tagged, “Break in your jeans.”
Read the rest of the post here:
MasterCard Says Blue Jeans are ‘Priceless’ (AdWeek)
MasterCard Invites Consumers on a Priceless Escape to ‘Break in a Pair of Jeans’ This Summer (Business Wire via Yahoo! Finance)
/ Category: Jean NewsPURCHASE, N.Y.—-Every pair of jeans tells a story. Whether flare, boot cut, skinny or stonewashed. No matter what type of jeans people wear, everyone has a favorite pair that reflects who they are, expresses personal style and helps them enjoy time making memories with family and friends.