With no previous experience in business or fashion, the 3 Swedes started their project, prompted by a desire to enter in contact with the isolationist state.
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Swedish jeans "Made in North Korea" go on sale (AsiaOne)
The old jeans traded in will be sold at $5. Those not sold will be donated to the Salvation Army.
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Upgrade your jeans in the name of charity (AsiaOne)
Mean Jeans (AsiaOne)
/ Category: Jean NewsCheck out why these six brands are well-loved and here to stay!
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The 66-year-old wife of Prime Minister Yukio Hatoyama won the oddly named “Best Jeanist Award” – a prize she had been longing to win.
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Japan’s quirky first lady honoured as jeans ambassador (AsiaOne)