Jean Queen

Step inside Yorkville shop Over the Rainbow and you will find an assortment of jeans to suit any summer trend.

Continue here: Over the Rainbow has the skinny on finding the right jeans: Stealth shopper

THIS season, the unlikeliest style surprise comes from the Philippines’ longest revered denim brand, JAG Jeans, in the unlikeliest of packages: Lindsay Lohan spread in full bad girl glory in EDSA’s busiest spots.

Continue here: JAG Jeans x LiLo: Being bad looks good

Pop sensation Rihanna has launched a small fashion collection of jeans and underwear for Giorgio Armani’s Emporio.

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Rihanna goes casual in new fashion line for Armani

As companies realize that droughts could threaten their bottom line, more are turning to measuring “blue,” “green” and “gray” water use.

The rest is here:
For Parched Times, a New Water Calculus

In the U.S., almost 13 million tons of textile waste are generated annually, says the U.S. Environmental Protection Agency.

Continue here: Garbage maven gives second life for those worn jeans

As companies realize that droughts could threaten their bottom line, more are turning to measuring “blue,” “green” and “gray” water use.

Continue here: Green Blog: For Parched Times, a New Water Calculus

As companies realize that droughts could threaten their bottom line, more are turning to measuring “blue,” “green” and “gray” water use.

Read the rest of the post here:
Green Blog: For Parched Times, a New Water Calculus

Celebrity jeans all the rage.

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Star-struck denim

It took 5 hours and 35 pairs of jeans before our consumer reporter found the ‘perfect denim.’

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Are $300 jeans worth it? Our shopping diva takes challenge

It took five hours and about 35 pairs of jeans before consumer reporter Dana Hunsinger Benbow found her “perfect denim” in jeans heaven.

More here: Are $300 jeans worth it? Our shopping diva takes the challenge