Jean Queen

Top 20 girls pick a pair of Levis jeans at Orchard Central.

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New Face, new jeans

Not all women are created equal, and not everyone is blessed with modelesque proportions. Levi’s provides the solution by giving women jeans that fit their body shape, not the other way around.

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A new way to look at jeans

With no previous experience in business or fashion, the 3 Swedes started their project, prompted by a desire to enter in contact with the isolationist state.

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Swedish jeans "Made in North Korea" go on sale (AsiaOne)

The old jeans traded in will be sold at $5. Those not sold will be donated to the Salvation Army.

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Upgrade your jeans in the name of charity (AsiaOne)

Check out why these six brands are well-loved and here to stay!

More here: Mean Jeans (AsiaOne)

The 66-year-old wife of Prime Minister Yukio Hatoyama won the oddly named “Best Jeanist Award” – a prize she had been longing to win.

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Japan’s quirky first lady honoured as jeans ambassador (AsiaOne)