At the beginning of this month, The New York Times reported on an – actually quite worthy – new project from jean giant Levi Strauss in which it encouraged customers to save water by washing their jeans (which use 4,000 litres of water during their life- span, say Levi’s) much less and, if they want to kill the germs on their trousers between wears – to bung them in the freezer.
Continue here: Will Dean’s Ideas Factory: Can you really get smelly jeans clean in the freezer?
Sandblasting is known to cause silicosis, a potentially lethal pulmonary disease, to workers who engage directly in the process. -AsiaOne
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Armani to stop dangerous technique of sandblasting jeans
Replay jeans are a large Italian Denim designer company that was born back in 1978 Since then the company has expanded in popularity and has gathered a well deserved cult following which boasts a huge range of celebrity clients.
Continue here: Replay Jeans New York City Store
SPARTA Jean Cotis, owner of Designer Jeans Salon in Sparta, recently hosted “A Day of Beauty” for special needs girls from Celebrate the Children School in Wharton.
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‘A Day of Beauty’ for special needs girls
The New Zealand duo, who are both actors, roam the streets of Los Angeles and the ‘ass-cam’ shows exactly who is stealing a glance at their rears.
Continue here: Girls install camera in jeans to catch men ogling their bottoms in LA
Girls posing in jeggings Ladies, have you ever woken up and thought, “What should I wear today: jeans or leggings?” You debate whether you should be comfortable or presentable and in the end you still don’t know what to do. With the invention of jeggings, your morning dilemmas are over. A new style has erupted
Continue here: Women students love jeggings
Saggy trousers are a fact of life. I have very small hips, and my jeans do not sit on them. Belts are uncomfortable if they are tight enough to work, and I am not brave enough to wear braces in public.
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Trendy Clozes and Accessories is under new management. Staff at the used clothing store at 2507 E. State Road 44 claim it now offers more merchandise at lower prices.
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Something new for a lift
THERE’S sure to be a lot of excitement when jeans – which can be considered the most iconic piece of clothing in modern times – go on sale. But when this happens in the place that has the widest assortment in the country, its a fashion event like no other.
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The ultimate jeans sale at SM
THEY know their jeans, having been in the denim business since 1873. But it seems Levi’s knows its customers’ bottoms pretty well too.
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Knowing your own curve