Finally – motorcycle-riding jeans cut specifically for women. Women motorcyclists are tired of riding jenas that are too loose on the waist, but no room for the hips, with knee armor hanging down to the shins, because the jeans are cut for men.
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Shift Racing Women’s Silhouette Jean (Cycle News)
Lee Jeans has made big strides in improving conversion since redesigning its web site to address consumer complaints that emerged in usability tests.
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Lee Jeans finds pockets of web problems with consumers’ help (InternetRetailer.com)
Lee Jeans has shifted its e-commerce business — which consists mainly of efforts on its Lee.com venue — back to independent Kansas City, Mo.-based shop Barkley. There was no review.
Continue here: Lee Jeans Shifts E-commerce to Barkley (BrandWeek)
Upscale jeans brand 7 For All Mankind saw a 3003A//www.internetretailer.com/dailyNews.asp?id=32982” title=”A new fit guide helps 7 For All Mankind zip up 300 more revenue per visit (InternetRetailer.com)
The Shift Racing Torque Jeans let you have the best of both worlds – casual and comfy blue jeans, with built-in protection you need when riding a motorcycle.
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The Shift Racing Torque Jeans (Cycle News)
Diesel, the jeans company, has hired a new head marketer after leaving the post vacant for eight months. David Ireland, a former evp and co-founder of the Overamerica Media Group , joined Diesel as vp-marketing this month. Ireland will report directly to CEO Steve Birkhold.
Continue here: Diesel Hires Head Marketer (BrandWeek)
Lee Jeans has taken the wraps off a newly redesigned e-commerce site that features custom fitting tools and streamlined navigation.
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Lee Jeans unveils a retooled e-commerce site (InternetRetailer.com)
MasterCard and McCann Erickson invoke denim-clad pop-culture icons in a summer campaign tagged, “Break in your jeans.” The push touts an opportunity for consumers to win free trips for themselves and friends , plus a new pair of jeans to break in along the way.
More here: MasterCard’s Summer Promo Touts ‘Priceless’ Jeans (BrandWeek)
Stacy London is not just telling people what not to wear anymore. Instead, in her new role as spokesperson for Lee, London will be encouraging consumers to don a pair of Lee’s Riders jeans.
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Riders Jeans Gets Stacy London to Saddle Up (BrandWeek)
Tom Fitzgerald, interim CEO at apparel and accessories brand Mexx, has been appointed CEO of Lucky Brand Jeans, where his responsibilities will include the brand’s e-commerce site.
Continue here: Lucky Brand Jeans zips up new chief executive officer (InternetRetailer.com)