The iconic brand again looks to the street for its latest artistic collaboration. If you were a teenager in the 1980s, you probably wore a Swatch or two or five. And since this decade’s designers have been rehashing ’80s fashion trends (shoulder-padded blazers, baggy “boyfriend” jeans and wide belts), the timing is right for the Swiss watchmaker to make its resurgence.
More here: Swatch: Time for a comeback, company says (Los Angeles Times)