Lee® Jeans Continues Growth as a Lifestyle Brand: Announces New Canadian Licensing Agreement with Paris Geneve

/ Category: Jean News

H.D. Lee Company, Inc.’s Lee® Jeans, a dominant force in the denim and casuals categories, today announced the company’s licensing agreement with Quebec-based Paris Geneve, which will produce men’s underwear, thermal underwear and loungewear under the Lee® brand label for Canadian mid-tier retailers.

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Lee® Jeans Continues Growth as a Lifestyle Brand: Announces New Canadian Licensing Agreement with Paris Geneve

From Jets jeans to Falcons flip-flops, NFL targets women with new marketing push

/ Category: Jean News

NEW YORK, N.Y. – Vogue, step aside. The NFL is going from the gridiron to the runway with fashion advice to help female fans wear their team colours everywhere from tailgates to posh nightclubs.

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From Jets jeans to Falcons flip-flops, NFL targets women with new marketing push

Blue jeans not the best trail wear: author

/ Category: Jean News

OTTAWA – Blue jeans and the great outdoors what could be a more natural combination?

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Winners and losers: Canadians steal the show (Yahoo! Sports via Yahoo! Sports)

/ Category: Jean News

These Games weren’t perfect by any stretch, but the host nation provided plenty of memorable moments.

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Winners and losers: Canadians steal the show (Yahoo! Sports via Yahoo! Sports)

Bullet in blue jeans zips to gold (The Australian)

/ Category: Jean News

SETH Wescott made a huge comeback on the final jump to defend his Olympic snowboard cross gold medal.

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Snowboarding: Bullet in blue jeans zips to gold (The Malaysian Insider)

/ Category: Jean News

VANCOUVER, Feb 16 — Seth Wescott made a huge comeback on the final jump to defend his Olympic snowboard cross gold yesterday, leaving another Canadian to settle for second best against an ice-cool American rival. The American, who was wearing ultra-cool loose snowboard trousers designed to look like well-worn blue jeans, pumped his arm after crossing the finish line in a near photo finish just …

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Snowboarding: Bullet in blue jeans zips to gold (The Malaysian Insider)