Gasp! Jeans no regrets (0:48) The return of ABC Radio National’s The Media Report (3:57) Mardi Gras gets a rebrand (9:26) The Week in TV – The X Factor and Celebrity Apprentice in their final weeks (12:48) Magazine Week and the Publishers Australia Excellence Awards (18:27) What’s the worst day for advertising in newspapers? (27:57)
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Mumbrellacast: Gasp Jeans no regrets; Mardi Gras rebranded; the days not to advertise in newspapers
Aussie denim label Billycock has launched a short film in which a girl removes a pair of jeans from a person she has murdered to wear them herself. The film ends with the slogan, ‘Denim worth dying for’. Jai Films, the production company behind the film, confirmed that TV networks had been approached, but they
More:
Murderer strips dead girl to wear her jeans in short film for Billycock
Aussie denim label Billycock has launched a short film in which a girl removes a pair of jeans from a person she has murdered to wear them herself. The film ends with the slogan, ‘Denim worth dying for’. Jai Films, the production company behind the film, confirmed that TV networks had been approached, but they
Continue here: Murderer strips dead girl to wear her jeans in short film for Billycock
SINGAPORE – DKNY Jeans International unveiled its new website this week, looking to better engage with consumers across the world.
More here: DKNY Jeans International launches new website
Levi’s has partnered with Facebook to introduce a social media tool that lets consumers shop for jeans from the social network.
More here: Levi’s launches social media shopping tool on Facebook
NEW YORK MasterCard and McCann Erickson invoke denim-clad pop-culture icons in a summer campaign tagged, “Break in your jeans.”
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MasterCard Says Blue Jeans are ‘Priceless’ (AdWeek)
