Jean Queen

NEW YORK (AP) — The Great Recession and Americans’ retreat into thriftiness are teaching retailers a new lesson: How to survive when consumers are focused on “needs” rather than “wants.” For years, shoppers splurged on everything from $5 lattes to $200 jeans, and retailers responded by opening more stores and offering more choices. Now, beset by high unemployment and limited access to credit …

More here: Recession forcing retailers to think small (Newsday)

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