Jean Queen

MasterCard and McCann Erickson invoke denim-clad pop-culture icons in a summer campaign tagged, “Break in your jeans.” The push touts an opportunity for consumers to win free trips for themselves and friends , plus a new pair of jeans to break in along the way.

More here: MasterCard’s Summer Promo Touts ‘Priceless’ Jeans (BrandWeek)

Tags: article, brand-marketing, current-issue, green, Jeans, marketing, master, mobile, more-gt, online, ramones, special-reports, spotlight, summer, summer-promo