Jean Queen

NEW YORK MasterCard and McCann Erickson invoke denim-clad pop-culture icons in a summer campaign tagged, “Break in your jeans.”

Read the rest of the post here:
MasterCard Says Blue Jeans are ‘Priceless’ (AdWeek)

Tags: advertising, agency, article, directories, events, master, media, mobile, most-popular, news, player, read-full-article, research, thoughts, video