Jean Queen

SAN FRANCISCO, Aug 13 — Gap Inc, once the go-to US retailer for jeans, is betting on a major revamp of its self-branded denim line to revive its cachet and sales. The relaunch of men’s and women’s denim, which one analyst estimates could account for 20 to 30 per cent of Gap brand sales, comes near the tail end of a two-year turnaround effort at the apparel giant. Gap is hoping its new, more …

Continue here: Gap jeans go premium in move to fill style gap (The Malaysian Insider)

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