Jean Queen

VANCOUVER, Wash.—-Jeans too tight? Could be just what the doctor ordered. A new study reveals women would be more likely to start a new exercise program if they couldn’t fit into their favorite jeans than if they received advice from their doctors , according to a study by Kelton Research for fitness equipment leader Nautilus, Inc.

Continue here: Fitting into Favorite Jeans Beats Doctors’ Orders When It Comes to Motivating Women to Exercise (Business Wire via Yahoo! Finance)

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